Full website and strategy overhaul with the leading UK source on underground electronic music.

Hyponik is run by passionate and enthusiastic promoters and artists with ambitions to be the UK’s finest source for underground electronic music. They came to us in need of a better way to showcase their great creative content as their site looked dated and wasn’t performing to its full potential.

We overhauled their existing CMS to streamline their editorial process and applied a clean design to the front-end that works on any screen size, putting the focus on the content. By making the design modular we’re able to easily swap or move elements for usability and A/B testing, optimising page content and layouts, and testing new features. This is all part of our long-term work with Hyponik to ensure the projects ongoing success.